Help Keep the Computers on Earth Clean and Healthy

“Aaaaaahhhhhh! I’ve been invaded by a virus!” Getting a virus means getting sick and no one in their right mind wants to be ill. Well, now that computers have become our close friends, it’s a shock to learn that foreign bodies too can invade them with malicious intent. No, your computer doesn’t get a runny nose or diarrhea. This is a sickness that stops your friend from functioning properly, sick in bed, incapacitated.

Well in Nature viruses occur from a power outside of our control. But, with computers it’s different, humans, mean or ignorant humans are creating these viruses. Why? Usually these are disgruntled people who want to wreak some havoc on others or companies that they feel have done wrong to them. In any case we have to be in the know and prepared to deal with these debilitating scourges.

There are many ways to approach the protection of your computer. First of all there’s the step of awareness. Be aware of how viruses are transmitted. You can catch them from a disc but in most cases it is through your email system. Check your email carefully. Be very wary of anything that has an attachment. Check whom it’s from and look at the title of the mail, is it something you were expecting? Even if it’s from someone you know, be careful as their computer could be infected and the virus being transmitted without their knowledge.

Next, read the cover message, you can’t catch the disease without actually opening the message. Look at the name of the attachment; remember viruses are written to entice you. Beware of free offers and generally anything from people you don’t know, as well as messages that sound irrelevant to your contact’s usual style. Delete them straight away. Delete, delete, delete. This will ensure you of a lower risk of infection. You can even send the message back to the sender without opening it to make sure it is valid.

Now for the heavy protection: Virus scanning and virus protection software, and rescue discs are all readily available and easily utilized. Some are free, and others are obtained for a very small charge. Most software manufacturers offer subscriptions for updating services, which automatically download protection to the latest viruses.

There are two main types of virus scanning software: one searches through your entire computer files looking for recognizable viral signatures, the other scans your incoming and outgoing emails. Alerts will show you when a file needs to be erased or repaired. If you do receive a virus that none of the software can repair you can send a copy of it to a company like Symantec who will be happy to develop a cure for it.

The main message here is not to get too worried about your good friend Mrs. PC getting ill or sick. The humans are on top of the case and they seem much better adapted at fixing their technology than they are at beating the viruses that attack our physical bodies. If only we could cure human virus and illness as easily as we solve the problem of computer sickness.

The Trouble With Spam Is....

Each day we all face the same challenge. Spam. It doesn't matter if you're a home computer user or the head of IT for a multinational limiting or totally preventing the distribution of junk email to your computer(s) is now a daily chore.

The sheer frustration that spam causes combined with the number of lost man hours adds up to junk email being a very real problem for all involved. You have to filter through all the junk to find your own personal or work email. This on its own is annoying enough. When you consider the security risks from spyware, trojans, diallers and attempted identity theft spam becomes much more than just an annoyance - it becomes a minefield for any computer user.

So what can you do to block spam? The first step each user should take is to simply limit the number of people who know your personal email address. If you have a work email address then just use it for work. For home users only distribute your email address to people you know and trust. This simple move can cut your spam problems by 50%.

But what about all those online forms I need to fill in? No problem. Use a free email service like Hotmail or Gmail for this purpose. Treat it as a throwaway account that you can use as a buffer between your true personal email address and the rest of the world. Let it fill up with junk email and then just login once a week and delete everything you see.

Your password. It's amazing how many people set the password for their email account to abc123 or something similar. These passwords are incredibly easy for spammers to guess and would give them easy access to your mail account. The password for your email account should follow corporate standards of being 6 - 8 characters long and be alphanumeric (a mixture of numbers and letters). Make it longer if you can. Using a weak password is just asking for trouble.

If you're already receiving a ton of spam then you'll need to invest in a spam blocker. There are free spam blockers you can download and also also their paid equivalents. A great spam blocker can cost you as little as $30 and you'll see an immediate reduction in the amount of spam you're receiving.

Over and above installing software on your computer (especially for Mac users as your choices are limited) you could sign up for one of the web based challenge response spam blockers like Mailblocks or SpamArrest. Both of these services are ideal for somebody who's on the move a lot. Also because they're web based there's no software to install so they're perfect for Mac or PocketPC/Palm users.

Taking a pro-active anti spam stance is the next step. If you get junk email from people then check the mail headers and report any offensive email to the hosting company or ISP involved. Never, ever reply to spam directly. This simply confirms to the spammer that your email address is active. Also never click on any hyperlinks in any junk email - this again confirms your existence and can lead to a virus being downloaded directly onto your PC. Filter the spam, report the abusers, delete the remaining junk email.

Spam can be stopped. Not by some corporate giant or genius programmer. It can be stopped by each of you individually. Spammers rely on the widespread availability of email addresses and for people to reply to these emails or click on the links within the emails. The sooner people stop reacting emotionally to spam and simply filter, report and delete the offensive mail itself the sooner the lucrative market of bulk email will dry up for the spammers.

How To Increase Your Auction’s Visibility On Ebay.

Once you’ve optimised your titles for search terms and your items have short durations to get them near the top of the results, there’s really only one sure-fire way to make your auction stand out from the crowd. Unfortunately, it involves paying eBay more money – but it can really pay off, especially for higher-priced items.

In this email, I’ll take you through the various ‘listing upgrades’ eBay offer, how much they cost, and whether they’re any good. Remember that if you want any of these, you can just tick their box while you’re going through the process of listing your item. The charges will be added to the other fees you’re charged for the listing.

Gallery. The most basic of upgrades, this will show your photo on the search results page as well as inside on the item’s description page. This is always worth having. Cost: 35c.

Subtitle. If you add a subtitle, you get a little more space to fit in any extra information that you couldn’t squeeze into the title. Use this if you’re selling a relatively technical item that just has too many good features to fit into that 55-letter title space. Cost: 50c.

Bold. This will put your auction’s title in bold on search results pages. Not especially noticeable, but might make your auction stand out a little. Cost: $1.

Border. Choose this option to put your listing inside a coloured box on results pages, making it look a bit special. Cost: $3.

Highlight. You can get your listing highlighted in purple on results pages. Cost: $5.

Featured Plus. This upgrade will show your item at the top of the page in the search results, with the ‘featured items’, for the duration of your listing. It will also be shown in the featured items list seen by people who browse by category. This is easily the best upgrade you can buy, and will easily pay for itself twice over with an item that’s worth more than about $100 and getting a decent number of bids. Cost: $19.95.

Gallery Featured. This will show your item first when someone chooses to view items using the ‘Picture Gallery’ view. Few people ever use this view, but it might be useful for some kinds of items. Cost: $19.95.

Home Page Featured. This is the ultimate in listing upgrades, but its value is questionable, especially given the small space featured items are actually given on the home page. If you think you could pull a lot of buyers into your auction with nothing but the first four or five words of your title, go for it. Really, you have to get yourself on the home page at least once in your eBay life, don’t you? Cost: $39.95.

Instead of going to expense to get new buyers through the listings, perhaps you should talk to your existing ones and create some new sales opportunities that way? If you’d like to know how, be sure to read the next email.

Niche Software Steals Microsoft's Thunder

When you think of software and personal computers (PCs), you think Microsoft.

The global software giant dominates the PC market in both penetration and pocketbook.

It seems you can't go a single day without seeing at least one news story and several advertisements for Microsoft or a Microsoft product.

But that doesn't mean Microsoft dominates in every corner of the market; in fact, as the software behemoth gets bigger, numerous niche software offerings spring up to fill in the gaps left in Microsoft's wake.

As you'll see, a couple of these niche software programs have managed to either beat Microsoft to the punch, or even steal market share away from the seemingly invincible company.


** FeedDemon **

FeedDemon software ($29.95) enables you to subscribe to and read RSS Feeds (Real Simple Syndication).

RSS has emerged as the preferred way to share news and other content with subscribers across the Internet without the use of email.

The advantage to subscribers: as news, blogs, or other content updates somewhere online, subscribers receive virtually instant notification just by opening up their reader.

This represents a huge time savings since subscribers can receive updates without surfing individual sites to chase down stories or wading through piles of spam to find the content they actually want.

The advantage to publishers: no worrying about whether email notifications, news releases, or blog updates made it past the spam filters or unreliable mail servers.

Though many free RSS reader software packages exist (just do a search on Google.com for "free rss reader"), FeedDemon offers an unmatched suite of tools that enable serious RSS subscribers the power and flexibility to mix and match feeds, including the new "POD Casting" craze where content providers syndicate audio content (MP3) over the web.

Available from www.bradsoft.com/feeddemon/, FeedDemon sets the standard for RSS readers in a market that Microsoft has yet to even address with any of its software products.

I'll make a daring prediction here: watch for Microsoft or another large player to purchase FeedDemon rather than try to reinvent the wheel and build a product brand themselves.


** FireFox Web Browser **

Security problems always seem to plague the Microsoft Internet Explorer (IE) Web browser.

In fact, last year the problem got so bad, it forced Microsoft to release one of the largest free software upgrades (Service Pack 2) in the history of computing.

According to both OneStat.com and Webside Story, two of the Web's leading Web analytics companies, Microsoft's IE market share has dipped below 90%.

See actual stats from WebSide Story Here:
http://www.websidestory.com/services-solutions/datainsights/spotlight.html

In response to serious security threats to Internet Explorer, an upstart browser named FireFox from Mozilla.org took off like a rocket ship in late 2004.

Available free from www.Mozilla.org, FireFox offers not only a full-featured Web browser without the security problems, but also a number of features not available on Internet Explorer.

Probably the most popular feature Firefox offers over IE is "Tabbed Browsing," which enables you to open multiple Web pages without opening multiple windows.

Firefox also limits harmful Active-X controls and pop-up windows.

Firefox tends towards a less forgiving attitude on HTML coding and may display some Web pages awkwardly, where IE displays most pages as the designer intended.

Despite this, Firefox makes an excellent browser and Microsoft should take heed that market dominance doesn't last forever once consumers see a viable alternative.

And the lesson in all of this for all you would-be entrepreneurs out there with the next great idea?

It doesn't matter how big or small your organization, it always comes back to a simple formula: Meet the needs and solve the problems of a specific niche audience better than the next guy and you'll be the winner!

A guide to VoIP

What is VoIP? Voice over Internet Protocol (VoIP) is the ability to transmit voice over the Internet to either a receiving computer, telephone or even a mobile phone. VoIP phone is becoming the popular worldwide telephone service for both consumer and the business communities. VoIP works by using a network technology known as Packet Switching Network whereas landline telephones use the Circuit Switching Network. This is referred to as the Public Switched Telephone Network.

What's the difference between VoIP normal phones?

The main difference between Packet Switching and Circuit Switching, is that Packet Switching uses (data) or Packets and sends them over the Internet while Circuit Switching is accomplished by using electrical circuits to make a telephone connection. Circuit Switching is like the old switchboard operators, frantically trying to connect the right caller with the receiver. Packet Switching is used to transfer data all across the Internet including E-mail. Packet Switching converts audio formats into data packets and transmits them over the Internet, then reassembles them on the other person’s phone or computer in real time. By using a Broadband Internet Connection, microphone and speakers a conversation can take place similar to traditional telephone.

VoIP phones have been round for sometime, but increases in technology it is becoming increasingly popular. Several years ago many applications were available offering some form of free VoIP phone service. Majority of these have gone or now charge a fee for the use of their service as VoIP phone provider. Moreover, VoIP is developing higher standards of quality every day, and it has proved that it is a viable force for telecommunication for the future.

Who is providing VoIP phone service?

Telephone and Internet service provider companies are expanding to allow for monthly VoIP phone services. Companies such as AOL, Verizon and Sprint have VoIP phone offerings. Recently eBay has joined the ranks of VoIP phone service providers by purchasing skype VoIP software, with its vast membership base the VoIP message will soon reach the man on the street.

What's special about VoIP?

Instant messaging programs such as MSN massager have been using VoIP technology for years. Now, most of these messaging programs come with voice enabled features which allow you to call a member of your buddy list. By using a microphone and speakers, you will be able to converse anywhere in the world, by VoIP and your Instant Messaging program.

With instant messaging VoIP incorporates different areas into one program. With your voice enabled programs, you can hook up a digital camera,web cam and use video, while you are speaking on your microphone and listening to on your speakers, and you can type back and forth with your chat program. You could even write an email at the same time. The potential for VoIP phones use is nearly limitless.

VoIP has this unique ability to integrate many forms of telecommunication applications into one package can handle data, audio, video, E-Mail, and web based applications simultaneously. This makes VoIP an incredible boost to business world and provides a cost effective choice of telephone service.

VoIP phone service providers are increasing in popularity with many people discovering all of the benefits available to them by switching from using their land line telephones to VoIP service. First, VoIP phone services costs significantly less than standard phone service, and this is a great attraction for bringing in new customers. Many VoIP phone plans will let you make unlimited long distance calls or provide you with a plan for very inexpensive rates. Many of the features that are often included for a fee with traditional phone service are often included for free with VoIP services. Features such as Call Waiting, Call Block, Call Forwarding, Conference Calling, Voice Mail are usually charged as extras by the traditional phone companies but these are usually free with the VoIP phone packages.Another benefit to VoIP services is that you can usually keep your existing phone number, or allow you to select a new area code. The means if you select an area where most of your friends and family live, a call to you will be treated as local call. For a remote business VoIP service can give the perception of having multiple office locations.

What's the future for VoIP

Make no mistake about it VoIP phone services is a the emerging contender in the telecommunication world.It is a proven technology, can seamlessly integrate into many existing applications, does not require special equipment anyone with a PC with a microphone and speakers can use the service and it is very cost effective. Talk will be cheap!

Is desktop search deserving?

Google, in their march to stay ahead of the pack of competition, has

released Google Desktop Search. With Microsoft's MSN in the lead position

and nipping at Google's heels, and Google's new shareholders to please,

Google has more incentive than ever to deploy technology both better than

the other guy's, and sooner. After all, the first to get loaded to the

desktop is more likely to build and retain user loyalty.

Google Desktop Search allows you to search within various types of files

on your computer. It's still in beta, but is available for download by

anyone. It requires Windows XP or Windows 2000 with at least Service Pack

3. It runs as a memory-resident application, with a system tray icon, so

that it can index new documents as they are created.

For example, if you know a certain word or phrase was in a Word document,

but you don't remember which one, you can easily locate all documents on

your computer that contain that word. Desktop Search can search through

email, text, and HTML files, your cached web pages, and MS Office

Documents (Word, Excel, and Powerpoint only).

By way of comparison, there is a competing application, also free, from

Copernic, not surprisingly called Copernic Desktop Search. At the moment,

it is perhaps more advanced than Google's. For example, Copernic's

software scans the same type of files as does Google's, but also scans

music and video files and PDF documents, while Google does not. Both

products can only scan Outlook or Outlook Express email at present.

But don't count Google out. Webmasters know it's never wise to do that!

After all, they're still in beta with Desktop Search, and they are as

surely aware of Copernic's product as they are of MSN. Google has both

the resources and motivation to not only keep but expand their market

leadership.

 
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